With so many SEO service providers available—including freelancers, consultants, agencies, and in-house teams—choosing the right one can be overwhelming. Based on 25+ years of experience, here are five key steps to finding the best SEO company for your business:
Define Your SEO Goals
Before hiring an SEO team, clarify:
- What you want to achieve (e.g., higher rankings, more traffic, increased conversions)
- Your budget for SEO services
- Your level of involvement in the SEO process
Knowing these factors helps you quickly filter SEO agencies and find the best fit for your needs.
Look for Transparency
A trustworthy SEO provider should be clear about pricing, deliverables, and reporting. If an agency refuses to share what they’ll do, when they’ll do it, and how much it costs, it’s a red flag. Avoid signing with providers that lack transparency.
Check Case Studies, Reviews, and Certifications
A reliable SEO company will have:
- Case studies showcasing past successes
- Client reviews highlighting their expertise
- Industry certifications, like being a Google Premier Partner
These trust signals indicate that the provider has a proven track record and the skills to improve your SEO.
Choose an Agency That Supports Full-Funnel Marketing
Since most businesses use multiple digital marketing strategies (SEO, PPC, social media, etc.), your SEO provider should integrate with your overall marketing strategy. A full-service agency can manage omnichannel campaigns, ensuring your SEO efforts complement other marketing channels.
Meet with Your Top SEO Choices
Schedule a video call, phone call, or in-person meeting with potential SEO providers. This lets you assess their:
- Communication style
- SEO methodology
- Client experience
If an SEO provider refuses to meet or discuss their approach, that’s a sign to look elsewhere.
By following these steps, you’ll find an SEO partner that aligns with your business goals and delivers long-term success.
