Programmatic ad technology, powered by AI, automates the ad buying process and delivers highly relevant ads — all within milliseconds. Key components include:
- Demand-Side Platforms (DSPs):Enable advertisers to purchase ad space through ad exchanges like Google Ad Manager, which aggregates advertising inventory from publishers.
- Supply-Side Platforms (SSPs):Allow publishers to offer and manage their ad space to interested advertisers.
- Data Management Platforms (DMPs):Help organizations collect and analyze user data for targeted digital marketing and programmatic advertising campaigns.
These technologies work together to streamline ad buying, improve targeting, and maximize efficiency.