Ecommerce SEO Services (Like Those from Fastrankerpro) Include:
Keyword Identification
Before making any changes to your website, we conduct in-depth research to determine the most valuable keywords and phrases to include in your content. These keywords help your website rank higher in search results.
Using keyword research tools, customer insights, and your existing successful keywords, we identify the best way to describe your store and products for optimal search visibility.
Most keywords are related to your products or your store’s central theme. For example, if you sell eco-friendly pet products, relevant keywords might include:
- “eco-friendly pet products”
- “eco-friendly dog toys”
- “eco-friendly dog harness”
Your company’s unique features can also enhance other aspects of your ecommerce SEO. If you invest in content marketing, you might create blog posts on topics like harmful ingredients in dog food, targeting keywords such as “bad ingredients in dog food.”
Keyword identification is a crucial part of our ecommerce SEO services, as it lays the foundation for a successful strategy.
Keyword Implementation
Once we identify high-value, relevant keywords, we strategically implement them throughout your website.
Our ecommerce SEO experts optimize keywords in various locations, including:
- Homepage
- Page titles
- Meta descriptions
- Product descriptions
- Image alt text
- And more
Optimizing your website for these keywords is essential. Without this step, search engines and users may not recognize your site as relevant to their queries.
While you can implement these keywords yourself, partnering with a full-service digital marketing agency like Fastrankerpro offers additional advantages. Our ecommerce SEO packages include SEO copywriting services, ensuring that your content is both keyword-optimized and professionally written.
Our experienced copywriters specialize in various industries, from manufacturing to retail to automotive, delivering high-quality, brand-aligned content.
Product Page Optimization
Every page on your website should be optimized for search engines, but product pages are especially important.
Product pages are key because they rank for highly specific search phrases, known as long-tail keywords. For example, if you sell green rubber dog bones, your homepage may not target “green rubber dog bone,” but your product page should.
To help your product pages rank well in search results, we ensure that each page includes:
- A keyword-rich title
- A detailed product description (one to two paragraphs)
- The model number (if applicable)
- High-quality product images
By optimizing your product pages, we help your ecommerce store attract more qualified traffic and increase conversions.
Optimizing Images for Ecommerce SEO
Images play a crucial role in both user experience and search engine rankings. For users, product images provide essential details such as size, color, and functionality. For search engines, images help establish the context of your product pages.
However, search engines like Google, Bing, and Yahoo cannot “read” images—they rely on elements like:
- Image filenames
- Image alt text
- Surrounding content
That’s why our expert team ensures that all images are fully optimized for SEO.
Additionally, we conduct a detailed review of every page on your website to confirm that you’re targeting the right long-tail keywords and including essential SEO elements like title tags. The result? A well-optimized product page that converts shoppers into customers.
Navigation Optimization
Ecommerce SEO isn’t just about keywords—it’s also about making your website user-friendly. Even if your store has a vast product catalog, your navigation should be clear and intuitive. We ensure that:
- Your products are categorized properly
- Your menu links to all top-level pages
- Your navigation is simple and easy to understand
If users struggle to find what they need, they’ll leave your site quickly—this is called a bounce. A high bounce rate signals to search engines that your site isn’t meeting user expectations, which can lower your rankings.
That’s why web design plays a vital role in ecommerce SEO.
One of the best strategies for improving ecommerce navigation is breadcrumb navigation. Breadcrumbs create a clickable trail that helps users easily return to previous pages—just like the story of Hansel and Gretel.
Our award-winning web designers incorporate breadcrumb navigation to:
- Enhance user experience
- Improve internal linking
- Boost keyword optimization
For additional improvements, we also offer user experience (UX) testing services to maximize your website’s usability.
Content Creation for Ecommerce SEO
Since competition is fierce in online retail, creating original content is a powerful way to boost SEO and attract more shoppers. Content marketing can include:
- Blog posts
- Articles
- Press releases
- eBooks
A strong content strategy serves two key purposes:
- Boosting SEO – Search engines crawl your content, helping your site rank for more keywords.
- Building trust – High-quality content positions your brand as an industry expert.
The impact? Content marketing can double your website’s conversion rate. Studies show that over 60% of users prefer brands that create custom content. In fact, businesses that invest in content marketing achieve 4X higher conversion rates than those that don’t.
Most ecommerce stores choose to set up a blog, with one or two posts per week covering relevant topics. If you sell pet supplies, for example, you could:
- Write about industry trends
- Announce new product launches
- Run a “cutest pet” contest for your customers
By implementing a content marketing strategy, your ecommerce business can stand out, drive more traffic, and increase sales.
Additional Content for Ecommerce SEO
Beyond standard blog posts, you can enhance your content strategy with:
- Videos – Tutorials on product maintenance or usage
- Infographics – Visual guides related to your products or industry
- Industry Articles – Expert insights on trending topics
- Long-form Content – eBooks or white papers for in-depth knowledge
At Fastrankerpro, our skilled team of writers and digital marketers craft innovative content marketing strategies as part of our eCommerce SEO packages.
The format of your content depends on your business needs. We collaborate with you to determine the best content types, create them, and seamlessly implement them on your website.
Ecommerce SEO involves multiple strategies, and integrating high-quality content ensures that your website ranks as highly as possible.